We like embroidery

There is something honest about embroidery.

It demands patience, simplification, and attention to detail. From a distance, it looks like a small image. Up close, it becomes thousands of stitches building texture, contrast, and presence.

For us, embroidery feels less like decoration and more like drawing with thread—physical, tactile, and made to live with over time.

We like unpolished tattoos

Not every tattoo needs to be perfect.

The ones we remember are often the most direct. Slightly awkward, instinctive, or made without overthinking. They carry a memory, a friendship, a place, or a moment that matters more than flawless execution.

That honesty inspires noSHBerlin. We like images that still reveal the hand behind them—human, immediate, and full of character.

We like limited editions

Each piece begins with a long process of drawing, testing, translating, and adjusting.

We put too much attention into the image, embroidery, color, and construction to repeat the same object endlessly. Most pieces exist only once; others appear in very small editions.

For us, limited editions preserve the character of the work. They allow each piece to remain specific, considered, and slightly rare.